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Report writing is one of the biggest time sinks at any agency. And it's not billable.

01

Writing the same commentary over and over

Every month, for every client. The numbers change but the work feels the same. It's draining — and it adds up fast across your whole roster.

02

Copying numbers into Word docs

Export the data. Open the doc. Copy the numbers. Write around them. Format it. Do it again for every client. There's no reason this has to be manual.

03

Sending reports that look like everyone else's

When you're rushing to hit send, quality suffers. Generic commentary doesn't build trust — it makes clients wonder what they're paying for.

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1

From data to draft in under 60 seconds

Paste your numbers. Pick a report type. Get a full commentary section — summary, wins, concerns, and recommendations. No blank page. No struggling for words.

2

Written for your client, not a template

Your agency name and client name are built into every report. It knows the difference between a Facebook Ads report and an Organic Social report — and writes each one correctly.

3

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4 Report Types

Facebook Ads, Google Ads, Organic Social, and TikTok Ads — each with channel-specific logic built in.

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Structured Output

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A real sample output — the same format every report follows.

Generated Report Brightside Media → Peak Outdoors · Facebook Ads · April 2025

Executive Summary

April 2025 was a strong month for Peak Outdoors on Facebook Ads. A total spend of $4,200 generated $18,900 in attributed revenue — a ROAS of 4.5x, well above the 2–4x industry benchmark. Click-through rate held at 1.8%, driven by the spring sale creative launched April 3rd.

Key Wins

  • ROAS 4.5x — up from 3.2x in March, a 40% month-over-month improvement.
  • CTR 1.8% — highest in six months, led by the new lifestyle video creative.
  • CPM $8.40 — within benchmark, down from $10.20 in March due to tighter audience targeting.
  • The 7-day retargeting campaign delivered a 6.1x ROAS — 34% of total revenue at just 18% of spend.

Areas of Concern

  • CPL rose to $28.40 (up from $22.10 in March) — prospecting audiences are saturating; creative refresh needed in May.
  • Catalog ad set frequency reached 4.2, signalling audience fatigue. Recommend expanding lookalike from 2% to 4% before the next cycle.

Recommendations

1. Refresh prospecting creative in May. Introduce 2–3 new static variants using customer UGC to reset engagement benchmarks before frequency climbs further.

2. Scale the retargeting budget by 20–25%. At 6.1x ROAS with room in the audience pool, increasing daily budget from $180 to $220 should yield a strong return before the summer lull in June.

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